About
A Different Kind of Executive
A commercially driven executive with a unique combination of financial expertise (CPA) and technology acumen (B.Sc. Computer Science), proven across automotive retail, food and beverage, and global digital services.
Scaled a multi-franchise automotive group to over $110M in revenue, led a multinational business turnaround, and drove operational restructuring for a global digital services company including workforce optimisation that reduced headcount costs by over 20%.
Fluent in English, Mandarin Chinese, and Taiwanese, with deep experience across Australian and Asia-Pacific business environments.
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Career
Professional Experience
Feb 2026 – Present
Commercial Director
Ecom Capital • Remote (Global)
Leading finance, IT strategy, sales operations, and product profitability for a global e-commerce consulting firm ($15M revenue, 60+ remote staff). Rebuilt the P&L framework, automated billing and payroll pipelines, integrated platform systems, and drove workforce restructuring reducing headcount costs by over 20%.
Feb 2021 – Feb 2026
Financial Controller
Townsville Auto Group (Pickerings Group) • Townsville, QLD
Full P&L accountability for a multi-franchise automotive group. Directed Finance, IT, and HR across 11 franchises, 3 workshops, and 80+ employees. Grew turnover from $70M to over $110M. Secured 5 new franchises adding $50M+ in annual revenue.
Jul 2017 – Feb 2021
Finance Manager / General Management
MOS Burger Australia (Joint Venture) • Brisbane, QLD
Full P&L for the Australian division of a listed Japanese multinational ($6M turnover). Led ERP implementation, re-engineered the supply chain cutting COGS by over 50%, launched export revenue streams generating $800K+ annually, and led a $3.5M capital raise.
Jul 2015 – May 2017
Accountant
CJ Motor Accessories • Brisbane, QLD
Led accounting and e-commerce transformation for a $5M automotive parts business. Increased online listings by 5x, boosted conversion from 2% to 5%, and launched new product lines generating $500K+ annually.
Earlier Career
Vice-Secretary
World Art & Multi-Culture Inc. (NFP) • QLD, Australia • Jun 2014 – Jul 2015
Portfolio Manager
Mega Financial Holding Co. Ltd • Kaohsiung, Taiwan • Jun 2010 – Jun 2011
Personal Financial Planner
Future Tailor • Kaohsiung, Taiwan • Jul 2009 – Jul 2010
Armour Corporal & Training Officer
Taiwan National Army • Taiwan • Jul 2008 – Jun 2009
Expertise
Core Competencies
P&L Ownership & Growth
Full accountability for complex, multi-site P&Ls with revenues up to $110M+.
Business Transformation
End-to-end turnarounds, restructuring, and scaling across diverse industries.
IT Systems & Digital Architecture
ERP rollouts, platform integrations, and automation driven by a Computer Science foundation.
Financial Governance
Statutory reporting, audit management (PwC, BDO), and multinational board relations.
Sales & Revenue Optimisation
Commission design, incentive alignment, and profitability modelling that lift margins.
Data Analytics & Automation
Live dashboards, automated workflows, and data-driven decision frameworks.
Qualifications
Education
Member since 2016
Certified Public Accountant (CPA)
CPA Australia
2013 – 2014
Master of Commerce (Advanced) – Professional Accounting
The University of Queensland
2011 – 2012
Master of International Economics and Finance
The University of Queensland
2004 – 2008
Bachelor of Computer Science & Information Engineering
Tunghai University, Taiwan
Connect
Get in Touch
I am exploring executive leadership opportunities in the Brisbane and Gold Coast region. If you are looking for a commercially minded leader who bridges finance, operations, and technology, I would welcome a conversation.